The Mopar_® Story

Our Journey

We're Just Getting Started

From being introduced as a line of antifreeze products on August 1, 1937 to becoming a total service, parts and customer care provider for FCA vehicle owners around the globe - the Mopar brand has been on quite a journey since it started. Let's take a look back.

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

After shifting production in the 40s to produce parts, weapons and vehicles for WWII, the Mopar brand continued to expand in the 50s. First by introducing a full line of products for Chrysler Group vehicles, then again in 1953 by opening its sprawling Mopar Parts Depot in Centerline, MI…which is still open today.

HIGH PERFORMANCE HITS THE  STREETS.

The 60s and early 70s saw performance enthusiasts adopt the word Mopar to describe their vehicles. Electrical items and glass products were added to the lineup, as were race parts and engines, plus package cars like the Dodge Dart and Plymouth Barracuda HEMI. In the 70s, Mopar also became the first to offer a dedicated parts delivery system, setting a new standard of dealer service.

GROWING IN NEW DIRECTIONS.

The 80s and 90s found continued growth for Mopar, expanding from just parts and service to now include total customer care. The Mopar portfolio grew in 1987 with the addition of the Jeep brand, and stellar service was the focus in the 90s with the Mopar College Automotive Program (CAP), a training program still produces the best technicians around today.

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.

With the new millennium, came a further commitment to training, technology and enhancing the customer experience. This was evident in 2008, with the debut of the Mopar Express Lane - a quick oil change/service option that reshaped how people viewed service at their dealerships. And then again with technological innovations that put Mopar at the driver's fingertips, like the first smartphone app in 2010, and the first tablet-based service check-in tool, wiADVISOR, in 2012.

GOING GLOBAL AND KEEPING  CONNECTED.

Looking to the future, Mopar will continue our global reach beyond the 150+ markets we currently serve. From offering convenient service at more than 1,750 Mopar Express Lanes in over 20 countries around the world, to creating parts and accessories that help people design their perfect ride - Mopar will continue to take FCA vehicle owners on the best customer journey for years to come.