For Mopar®, service isn't just about parts — it's about people. We're reinventing the ownership experience through our own relentless drive to serve our customers both on and off the road.
From being introduced as a line of antifreeze products on August 1, 1937 to becoming a total service, parts and customer care provider for FCA vehicle owners around the globe — the Mopar® brand has been on quite a journey these past eight decades. Let's take a look back.
After shifting production in the 40s to produce parts, weapons and vehicles for WWII, the Mopar® brand continued to expand in the 50s. First by introducing a full line of products for Chrysler Group vehicles, then again in 1953 by opening its sprawling Mopar Parts Depot in Centerline, MI... which is still open today.
The 60s and early 70s saw performance enthusiasts adopt the word Mopar to describe their vehicles. Electrical items and glass products were added to the lineup, as were race parts and engines, plus package cars like the Dodge Dart and Plymouth Barracuda HEMI. In the 70s, Mopar also became the first to offer a dedicated parts delivery system, setting a new standard of dealer service.
The 80s and 90s found continued growth for Mopar®, expanding from just parts and service to now include total customer care. The Mopar portfolio grew in 1987 with the addition of the Jeep® brand, and stellar service was the focus in the 90s with the Mopar College Automotive Program (CAP), a training program that still produces the best technicians around today.
With the new millennium, came a further commitment to training, technology and enhancing the customer experience. This was evident in 2008, with the debut of the Mopar® Express Lane — a quick oil change/service option that reshaped how people viewed service at their dealerships. And then again with technological innovations that put Mopar at the driver's fingertips, like the first smartphone app in 2010, and the first tablet-based service check-in tool, wiADVISOR, in 2012.
Looking to the future, Mopar ® will continue our global reach beyond the 150+ markets we currently serve. From offering convenient service at more than 1,750 Mopar Express Lanes in over 20 countries around the world, to creating parts and accessories that help people design their perfect ride — Mopar will continue to take FCA vehicle owners on the best customer journey for years to come.
Simply put, we believe service is a lot more than a routine oil change. It's 24/7 support when you need it through masterful technology and skill that always has a human touch. After all, it's the human part that gives cars muscle. And, it's what makes our brand greater than the sum of our brakes, exhausts, belts and trim.
At Mopar®, we're not just servicing cars — we're in service of people's lives. So whether you're in the service lane or driveway, at work or on the couch, we're here for you — and because of you — to help keep your life moving.